About RFMEDIA < back to home

RF Media is your way forward to a powerful, intelligent profile. One of the most experienced media consultancies of its type in Australia it is headed by founder Rea Francis.

An astute strategist, Francis is respected for thorough and innovative campaigns that add strength and longevity to client product. At both executive and grass roots level, she provides established access to editors, writers and columnists, producers, programmers and web maestros.

Strategic planning, press releases, press conferences, copywriting, editing, events management and accompanied media touring are amongst her regular services. The consultancy thrives on new challenges.

Rea Francis

CEO & Founder

Founded by doyenne publicist Rea Francis, RFMedia is a bi word for quality return. Its success has always been the ‘hands on’ attitude of its principal and her network of professional colleagues. A one-stop shop for print, digital and electronic profiling.
Rea keeps things personal – her deliberately boutique stable facilitates her direct involvement with the principals and management teams for whom she consults.

Initially Canberra trained Francis attributes her consultancy’s longevity to those educative years of liaison between parliament, government and media. She began business with a concentration of clients in show business, publishing, hospitality and tourism. As press agent to stars, national and international film and TV distributors, Australian and New Zealand production houses she travelled constantly between Australia and Cannes, London, Paris, LA and New York. It was a perfect training ground for today’s portfolio across qualitative travel, hospitality, restaurants, food produce, wine and spirits.

The combination is a delight for hoteliers, restaurateurs, wine makers, fine spirit purveyors and regional produce merchants.

RFMedia has clients as far afield as WA’s Margaret River, NSW’s Mudgee, Byron, Ballina and Tweed River regions, Queensland’s Brisbane and Gold Coast, Bali’s Ubud, and France’s sassy Mama Shelter group in France, Turkey and USA.

A born networker, Francis is also renowned for her egalitarian functions at Lucio’s Restaurant in Sydney where a welcomed mentoring element threads through her popular tables.

She is a member of the Australian Society of Travel Writers, The Wine Communicators of Australia, committee member Northern Rivers Food and a board member of the Northern Rivers Community Foundation.


phone: 0414 250 790